.At the launch of Astrid Andersen's brand-new line Stel, a discussion stored outside on a boat dock, The Street's 2002 track "Turn the Web page" was blasting away from the stereo. It was actually a star-aligned, symbolic second, given that the London-trained designer is beginning a brand-new section in her style life, this time focusing the work around herself.Andersen's much appreciated namesake menswear brand was actually focused, vivid, and streetwise. With Stel, she detailed in a pre-show interview, "I have to rest pleasantly at the center of it perhaps even more this moment because now it is actually a ladies's damage label, as well as it is really a lot more about me as well as my personal references." Stel additionally mirrors Andersen's development as a person. After quiting her pipe, the developer returned home to Jutland in the North of Denmark as well as possessed 2 youngsters. She is actually not the individual she was back then.Shifting gears in vogue is not easy to do. Brands appear to handle lives of their personal, as well as it's simple to become pigeon-holed. Stel breaks with a few of style's conventions. The label will certainly show in-season, so what is presented will certainly be actually on call for purchase. Concurrently, seasonality is less important in the Stel formula than significance. Assortments are going to be actually identified through amount (01, 02, and also 03 were actually displayed in Copenhagen), the principle being actually that you may intermingle items across "seasons" both in your outfit and also on the selling flooring. Andersen views no need for a garment to be left even if the schedule pages turn. "The direct translation of stel is body," she stated, however it [refers more to] a fundamental structure in a sort of industrial way it [likewise describes] a collection of collectibles-- when you refer to a tea service, you would certainly name it a stel. For me, that was actually quite an intriguing beginning aspect in terms of the tip of creating both valuables, yet additionally something that is actually a new base." Having designs present on scaffold was actually arbitrary as it advises numerous analogies. There's construction, which associates with developing a new label, as well as the thought of assistance associates with her idea that garments ought to work for you. Stel is, in essence, a kind of mobile offering, however not one with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping containers. Motion, agency, and also permission become part of Andersen's strategy. "When I discuss the brand name, I have this tagline: customizing that you can easily skate in, denim you may dance in, shirting you can journey in." Liberty, delight, motion.